汉中最严抗霾预案：若启动一级响应机动车全限行

This book aims to advance the reader’s understanding of the social web and how emerging technologies rooted in artificial intelligence bring new capabilities and insights from social intelligence. Modern business and marketing planning practices utilize data-driven insights to inform decision making. Complete with methodologies and examples from global brands harnessing insights across the continuum of strategy and implementation, from research and planning to execution and measuring attainment

Personal branding goes to work: A powerful tool for employees and employers alike

Personal branding is taking on a new life and getting deeper scrutiny, as employers look to leverage the power of employees’ personal brands for the good of the company.

If you are considering employee advocacy for your organisation but you are not sure how to sustain the participation of your employees on social media, this book offers a three-step framework developed through research and real life examples.

Strengthening Employee Relationships in the Digital Era: How Digital Employee Engagement AdvocacyTransform Organizations provides readers an understanding of the most prevalent challenges for organizations striving to improve employee engagement and practical solutions from experts on how address them.
Most organizations don’t have a coherent employee engagement strategy — only 41% of organizations believe the have a holistic and strategic approach to employee engagement and… 展开

Strengthening Employee Relationships in the Digital Era: How Digital Employee Engagement AdvocacyTransform Organizations provides readers an understanding of the most prevalent challenges for organizations striving to improve employee engagement and practical solutions from experts on how address them.
Most organizations don’t have a coherent employee engagement strategy — only 41% of organizations believe the have a holistic and strategic approach to employee engagement and advocacy.
Authentic employee engagement only happens when there is trust in the relationship — only 43% of survey respondents believe they have an organizational culture of trust and empowerment that supports employee engagement.
Part of the problem is that there is no natural owner of employee engagement. In 41% of organizations, HR leads employee engagement efforts, while 17% and 11% have Employee/Corporate Communications and Marketing leading efforts, respectively.
There remains significant untapped opportunity to use digital tools to enhance employee engagement. Only 36% and 25% of respondents have organizations where many employees use their internal collaboration platform and enterprise social network, respectively.

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Should You Blur Home and Work on Facebook?

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways… 展开

Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues, while also decreasing costs of marketing, selling and customer service. However, employees must engage in public, real-time conversations. And most people are not professional communicators.

Enabling employees and partners in modern business requires new skills, business processes, governance, measurement, and infrastructure. In addition, leaders must learn new ways of managing risk, while helping employees build and manage external relationships in real-time. Nearly every industry is affected, and this book provides frameworks, guidelines and case studies for people to navigate the change for their organization.

This book will show you how to:
Empower employees and partners to use social and digital media at scale
Understand the skills, business processes, governance, measurement, and infrastructure required
Build the business case and manage the journey
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This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. It helps those that are developing Influencer programs in a number of ways:
Definitions. Four critical elements have been defined and discussed: Influence, Key Influencers, Influencees, and Influencer Marketing and their relationship to each other
Types of Influencers: The identification and description of five distinct categories of influences: Advocate… 展开

This Guidebook is an educational resource for marketers to better understand the mechanics and metrics of influencer marketing. It helps those that are developing Influencer programs in a number of ways:
Definitions. Four critical elements have been defined and discussed: Influence, Key Influencers, Influencees, and Influencer Marketing and their relationship to each other
Types of Influencers: The identification and description of five distinct categories of influences: Advocate, Ambassador, Citizen, Celebrity, and Professional/Occupational
Program Considerations: A discussion of three levels of program considerations a marketer should consider when constructing their influencer marketing program
Influencer Attributes: Picking the right influencers is important. A discussion and list of attributes that an influencer can possess is discussed.
Metrics: The Guidebook clarifies the difference between “potential to influence” metrics from that of “actual/observed influence” metrics – there is a difference and different methodologies are required
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