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What a weekend the San Diego Comic-Con was for our client, The Rizzler. At just 9 years old, he walked into the Nintendo Lounge at Variety Studio and came out a champion. In a space filled with some of the biggest stars from TV, movies, and games such as Alison Brie, Dave Franco, Norman Reedus, and Michael C. Hall, The Rizzler took over the room the only way he knows how: by winning Mario Kart and winning over the crowd. Over the course of the weekend, celebrity after celebrity sat down to challenge him in Mario Kart World. Some were confident, some were confused, most didn’t know what hit them. He racked up wins, cracked jokes, and made memories that people are still talking about online. It was such a standout moment, news outlets like Variety and Vulture covered it, calling him everything from the “Godfather of the Nintendo Lounge” to the player that celebs were “forced to face.” And through it all, he was just having the time of his life. There were tons of fun moments, but one person said it best: “It must be an honor for these actors to meet such a legend.” This was one of those moments that makes you smile; The internet, pop culture, and pure kid joy all came together in one unforgettable scene. Huge thanks to the amazing teams at Nintendo and Variety for making it happen, and big congrats to The Rizzler for showing that age doesn’t matter when you’ve got talent, charisma, and a love for games. He went to Comic-Con as a guest. He left as a champion.

After nearly a decade of chasing 45 seconds… we finally broke through. ?? NEW WORLD RECORD in the 400m (T62) ?? Still letting it sink in, but more than anything, I’m just grateful. There were seasons when progress felt stalled (see my last post where my leg literally flew off). I questioned if the breakthrough would ever come. But that’s the thing about chasing something big: You have to trust the process — even when it’s slow, even when it’s lonely. Keep showing up. Keep learning. Keep believing. Yesterday was a win. But more than that, it was a reminder: The breakthrough is always closer than it feels. And hey, if you made it this far and happen to have 45.70 more seconds to spare…go check out the world record race on my Instagram. I promise it ends better than the last one in lane 6 ?? #WorldRecord #TheWoodhalls

I am happy to announce that I have officially began my journey as a Talent Assistant at Night! I want to use this post as a thank you to anyone who has taken the time to talk to me, give me advice, or just take a quick at my resume. The last few months have been very tough for me, and I have been blown away by the amount of people who have come and lended me a helping hand. I am immensely grateful. I will make sure to pass it along, helping others as you all have helped me.

Kai Cenat on the cover of TIME Magazine. Not just part of the inaugural TIME100 Creators list - he’s the cover. From the first time we met, it was clear Kai had something different. The energy, the drive, the way he connects with people - it’s unmatched. Watching him go from streaming in his room to breaking Twitch records and now gracing the cover of TIME has been one of the most rewarding parts of my career. Shoutout to the incredible team behind the scenes who help make the chaos work. This moment means a lot - not just for Kai, but for creators everywhere. Proud to be a small part of this journey. The future isn’t coming - it’s already here.

TONE is now officially live in every Target! ???? Congrats to the entire team who has been working tirelessly for over a year to make this happen. This launch comes at the perfect time, building on the momentum from Kai's Streamer University and AMP Summer. Everything sold on the TONE website is now available in Target stores, including deodorant, lotion, lip balm, and cologne. Next time you're in Target, keep an eye out for the TONE end caps and inline sets. TONE Exclusive AMP Entertainment Night Hoss Sooudi

??Yo Chat! ?? I’m excited to share that I’ve accepted an offer to join Night — the powerhouse behind creators like Kai Cenat, Duke Dennis, The Rizzler, and more! ?? Last year, I took a big risk. I started my own business with no guarantees. Just a vision, a work ethic, and belief in myself. I had no idea where it would lead, but I knew what I was capable of. That leap brought me here. To a company pushing the culture forward and giving creators the platform and support to build something lasting. I couldn’t be more excited to be part of it! Huge thank you to Alex Klapper, Paul Shaw MSMV Ben Geiger, Ezra Cooperstein, and Reed Duchscher for their guidance through this process. And to my family, friends, and mentors — I wouldn’t be here without you. If there’s one thing I’ve learned, it’s this: believe in yourself and know your worth. Even when the path isn’t clear, keep building. The right people and the right opportunities will meet you there. Just a kid from Jersey, one step closer to the dream. Let’s work! ?? #CreatorEconomy #DigitalMedia #ContentCreators #StreamingIndustry #InfluencerMarketing #NightAgency #KaiCenat #BusinessOfCreators #MediaInnovation #CareerMilestone #LevelUp #NewChapter #ProfessionalGrowth #OnlineCulture #NextGenMedia

Ever wonder what it's like to be a talent manager at VidCon? I guarantee you it's not what you think. Watch my VidCon vlog where I… 1???Follow A.J. & Big Justice around and make sure their meet and greet goes smoothly (including how we get talent to take over 250 pictures with eager fans). 2???Show how I network with key people and brands in the creator space (you might even see yourself in the video). 3???Reveal everything behind the scenes that you won’t see unless you have the access (you won’t find this BTS anywhere else). Let me know what you think of the video!

It’s time to talk about Labubu. Every time I go outside, I keep noticing that people are accessorizing their purses, backpacks, and pants with Labubus. Pop Mart, the company that owns Labubu, is now worth 46 billion dollars, which makes it more valuable than Mattel, Hasbro, and Sanrio combined. I definitely think this points to a bigger trend: physical collectibles and charms are having a real moment in fashion right now. If anyone out there has a Labubu plug, let me know.

Never not impressed with Hunter Woodhall and Tara Davis-Woodhall. True superstars on and off the track/field. Adam Loria and I are very much looking forward to building with all of the incredible brands and platforms we connected with while in Cannes!

Tara and I just wrapped an unforgettable week at Cannes Lions International Festival of Creativity – incredibly grateful to Stagwell and #SportBeach for hosting us and creating such a powerful space for connection, creativity, and meaningful conversations. As a Paralympian and entrepreneur, it was inspiring to share my story and sit alongside some of the best minds shaping the future of media, sport, and culture. A few of our favorite moments: 1. A Touch More LIVE Podcast at Sport Beach – truly special to be in conversation with two legends, Megan Rapinoe and Sue Bird. Episode dropping soon! 2. WSJ Leadership Institute CMO Lunch, hosted by Gwendolyn (Wendy) Bounds – a surreal moment to share our story and discuss our approach to partnerships with some of the sharpest marketers and execs in the industry 3. The Female Quotient panel with Kim Farrell from TikTok – a powerful conversation around representation, equity, and (of course) Tara’s unhinged TikToks and OOTDs 4. The Wellness Oasis?, created & produced by 4B Advisory – Tara joined Amy Purdy to open up about athlete mental health, identity, and recovery 5. Bloomberg Media Fireside Chat with Mark Penn and Mishal Husain – we explored how sports can open the door to conversations shaping today’s business landscape 6. Variety's Sports Marketing Happy Hour Panel – Tara was honored to share the stage with Tammy Henault, Jessica Ling, and Jordan Chiles, discussing how athletes are redefining influence Big thank you to everyone who made time to connect and our team Night. I’m leaving inspired, energized, and excited for what’s ahead. See you all next year ... let’s keep building!